How I Taught My Marketing Team to Love AI — And Get Results
When AI burst onto the scene, my marketing team didn’t exactly throw a welcome party. There were groans, eye rolls, and plenty of anxiety. But today, we can’t imagine working without it. Here’s the story of how we turned skepticism into success—and the essential tips I learned along the way for other digital marketers finding […]
How conxhub Helped test.com Boost User Engagement by 45%
At test.com, we’re always searching for innovative solutions to increase engagement in the highly competitive digital content space. This case study outlines how the integration of conxhub’s communication platform helped us not only connect better with our audience but also deliver tailored content experiences that drove measurable results. Challenge We noticed a consistent drop in […]
AI in Marketing Isn’t Magic — It’s Strategy
The digital marketing landscape teems with bold claims about artificial intelligence. Scroll through any marketer’s feed and you’ll likely encounter phrases like “AI will replace your marketing team,” or “Let AI do it all.” As an assertive strategist who’s built campaigns from the trenches, I’m here to challenge that myth head-on. At test.com, we’ve seen […]
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