When I started freelancing in the content marketing space, I thought I just needed to be a decent writer with a stable Wi-Fi connection. But oh, how wrong I was. Turns out, there’s a lot more to it than stringing sentences together. Over the years, I’ve answered countless questions about content marketing—from confused clients to wide-eyed newbie freelancers. So, I figured it was time to share the most common questions I get—and my hard-earned answers—with you.
What exactly is content marketing?
Content marketing is not just slapping blog posts on your website and hoping for the best. It’s a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, drive profitable customer action. Translation: help people with great content, and the right buyers will follow.
Do small businesses really need content marketing?
100% yes. You don’t need a team of ten or a six-figure budget. Content marketing levels the playing field. Whether it’s a blog post, an email newsletter, or a killer Instagram caption, consistently putting out helpful content builds trust. I’ve seen one-person Etsy shops crush it just by showing their process on TikTok and writing honest, relatable captions.
How often should I post new content?
This one’s tricky. The real answer? As often as you can maintain quality and consistency. Some of my clients publish weekly blog posts, others monthly. What matters most is staying consistent. If you’re a freelancer or solopreneur doing it all yourself, start small. Monthly content that’s amazing beats daily posts that feel rushed and robotic.
What platforms should I prioritize?
This depends on your audience. For B2B brands, LinkedIn is golden. Selling handmade ceramics? Instagram and Pinterest. Coaching services? A blog and email list work wonders. Don’t try to be everywhere at once. I’ve burned out doing that. Pick 1–2 platforms, do them well, then expand when you’ve got systems in place.
Is SEO still relevant in 2024?
Yes, and more than ever. But it’s evolved. Stuffing keywords into bland content doesn’t cut it anymore. Google rewards helpful, user-focused writing. That means creating content that actually answers the questions your audience is Googling. I use simple tools like AnswerThePublic and Google autocomplete to find topics—and it works.
Do I need to hire a professional writer?
Not if you love writing and have the time. But if content creation consistently falls to the bottom of your to-do list (been there), hiring a freelance writer can make all the difference. I’ve helped clients go from “I don’t know what to write” to ranking on search engines just by taking the content load off their plate.
Got more questions you want answered? Content marketing is a marathon, not a sprint. But like any good race, having some direction makes all the difference. Don’t hesitate to reach out, and if this post helped, follow us on social media for more tips, stories, and honest freelancer advice from the digital trenches.
